CRM reports
Who is working what, where the business comes from, and why we lose.
Three questions, over a date range.

Do this
- From and to.
- Who is working what — per owner: open, asked for, weighted, won, lost, win rate, tasks late, calls, meetings.
- Where the business comes from — enquiries by source, and what each was worth.
- Why we lose — the lost reasons, counted. This is the report the reason on a lost enquiry exists for.
What has been sent beneath is every message that went out from here, so nobody is written to twice for the same thing.