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Asar against the systems you are already looking at.

Row by row, from what each side publishes, with the rows where the other side wins left in. Their column is taken from their public website on 17 September 2026 and says what they say; ours says what is live today, with the same Live, In build and Roadmap labels as the rest of this site. If we have misread their site, tell us and the row changes.

Asar vs Hotelogix

A seventeen-year-old cloud PMS against a one-year-old one.

Hotelogix has been selling cloud PMS since 2008 and says 12,000+ hotels in 100+ countries use it. That maturity is real and it is theirs. What follows is where the two products differ in kind, not in polish.

What mattersHotelogix (as published)Asar
Years selling, hotels using itSince 2008 · 12,000+ hotels · 100+ countries · 13 languagesTheir site, 17 Sep 2026Since 2026 · our own group's hotels · India · EnglishWe are the first customer. Say so at the demo.
What the screenshots areIllustrations and composited product imagesTwenty-four real screens, captured by a script this weekA shot whose target has moved fails rather than captures the wrong thing
Front desk, folio, GST invoiceYes — front desk, folio, invoicingYes — plus the slab that follows the tariff night by night, credit and debit notes, a QR anyone can verify
Restaurant POSA POS moduleThe same database: a bill posts to the room with the guest's name checked; sells alone to a restaurant with no rooms
HousekeepingA housekeeping module with a mobile appNine stages: the attendant's phone with a PIN, rule-decided cleans, scored inspections, the store and minibar, faults with an SLA, people and shifts, floor map, 63 daily KPIs, a forecast
The booksNot a feature of the PMS; accounting exports and integrationsTheir site lists integrations rather than a ledgerInside: ledger per legal entity, receivables, payables with TDS, bank matching, gateway and OTA reconciliation, fixed assets — and a Tally, Zoho or QuickBooks export if you want one
GST filingTax invoicing; filing through integrationsGSTR-1 and 3B prepared from the documents and frozen per period; GSTR-2B imported and matched; 26Q and 16A; an e-invoice queue built and awaiting sandbox certification
Central reservations, CRMMulti-property and enterprise editionsIncluded at group level: one desk over every hotel, and a CRM that holds no second copy of a person
Channel managerThrough AxisRooms — their featured integrationThrough AxisRooms too. Live: 371 OTA bookings, 8 Sep – 1 OctThe same partner. Neither of us is a channel manager.
Booking engineWeb booking engine, matureOurs, on your domain, Razorpay and PhonePe, no commission. Younger.
Revenue managementA revenue management moduleDerived rates, seasons and restrictions; occupancy-based pricing is roadmap
Mobile appsiOS and Android appsThe housekeeping board is a web app on the attendant's phone; no store apps
Multi-language, global support13 languages · 24/7 support · regional officesEnglish · support from the people who build it and run our hotels
PricingOn request — "varies based on your hotel's size and integrations"Their pricing pages publish no figure eitherOne per-room, per-month number, quoted at the demo and confirmed in writing the same day; no per-module add-onsNor do we publish a rate card yet — we say so on the pricing page
How rules are enforcedNot publishedIn the database: 2,411 functions carry the rules; tenancy is row-level and fails closed; 135 capabilities gate 867 routes
Backups and recovery99.7% uptime guarantee publishedEncrypted nightly archive restored into a scratch database and compared table by table: four seconds, drilled; a watchdog every five minutesWe publish no uptime figure yet — we are too young for the number to mean anything
Your data when you leaveNot publishedWarehouse CSV, a documented API, signed webhooks, a real deletion cascade — in writing
Works with the internet downCloud; not publishedEngine built and proven; the disconnected client is in build
Awards and reviewsGetApp, Capterra, Software Advice badges; customer testimonialsNone. We have one customer and it is us.

Green is a plain advantage, amber a partial one, red where the other side wins. "As published" means their public website on the date above; we have not used their product and do not describe it beyond what they say themselves.

Asar vs a typical cloud PMS

The rows that hold against most of the Indian market.

Where the difference is in kind rather than in polish — and the three rows where the established products still win.

What mattersTypical cloud PMSAsar
POS and the folioA separate module or product, with an integration between themOne database; the dinner is a line on the room bill with its own GST line
Corporate accountsOne flat company recordGroup over branches, each with its own GSTIN and sub-limit; a receivables ledger behind it
The booksExport to TallyInside the PMS, with a Tally export for the accountant who wants one
GSTInvoicing, a GSTR-1 exportThe slab that follows the tariff; returns prepared from the documents; 2B matching; e-invoice queue
HousekeepingA status boardThe attendant's phone, inspections, the store, rules, people, forecast
Central reservations and CRMSeparate products, separate guest recordsIncluded at group level; no second copy of a person
Honesty about what is builtEverything is "available"Every claim labelled Live, In build or Roadmap; a boundaries box on the features page
Real screenshotsComposited product artTwenty-four captured screens that fail rather than drift
OTA connectivityBuilt in, many channels, matureThrough AxisRooms; live, Booking.com, MakeMyTrip, Agoda, Expedia and others delivering
Mobile apps, languages, 24/7 supportYesWeb app on the phone; English; support from the builders
Track recordYears, thousands of hotelsOne year, one group
Pricing modelPer module, per add-onOne price per room, per month; a restaurant pays as a restaurant

Bring the other demo with you.

Take the same reservation, the same restaurant bill and the same check-out on both, and watch which one you are still explaining to your staff at the end.

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